Simba toys brings together a whole host of brands and thus covers a broad spectrum of playing fields. One of the key advantages that Simba toys offers to both trade partners and consumers is the consistent division of its extensive product range into clearly positioned product lines. The mini dolls, fashion dolls, play dolls and functional dolls that are covered by brands such as Steffi love and flowered are a major focal point. The product range also includes items for babies, small children and pre-school children such as ABC. Brands such as art & fun and color me mine cover the creative area, and my music world is aimed at children who are interested in music. Simba has an extensive range of sand toys, water pistols, flying games ind soap bubble toys for the outdoor and Sport area. One particular highlight is the squad, which enthralls children and teenagers worldwide. An international and permanent collaboration between product managers and designers on the product range ensures that all toys are tailored exactly to the children€™s needs.