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We First Baby was created out of love for eco-consciousness, quality and design. We wanted to design products that anyone would feel confident using on themselves and on their babies, a brand they would recommend to their friends. We wanted products that make you feel good on so many different levels. We actively promote reusing wherever possible, striving to change one habit at a time. We believe that individual efforts, combined, make a huge difference. Our true goal is to convince at least 50% of the parents out there to choose reusable diapers and other products for their children and themselves. And we will do it! If we can encourage more people reduce their daily waste and change their habits, this will be a great achievement.