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Baba Salam Food and Trading

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  • Baba Salam Food & Trading were introduced to the company’s products line, which contained a ratio of juices for the first time in the Middle East markets.
  • Alsi Cola was launched in Saudi Arabia in 1983, which was followed with many other products such as FIFA “Our carbonated soft drinks range” and Lemo-1.
  • Since then,Baba Salam Food Trading has specialized in the production of juices and carbonated soft drinks, then ABC increased the products range by introducing energy drinks into its range which later became one of the leading brand in the market “Code Red”.
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